To bring together people who would not otherwise be able to meet, and create a world full of WOWs
'WOW’ is an expression we use when we experience something that exceeds our thoughts and imagination. We are most likely to encounter such moments when traveling. In our contemporary world where we have easy access to a variety of information, information that cannot easily be accessed becomes particularly valuable. That is why individuals who possess unique, local insights gain our trust.
WOW U provides encounters with great, local guides, leading to unique experiences that only WOW U can offer. WOW U aims to create a world full of WOWs!
Revitalizing local regions
through inbound tourism
By having tourists experience the charm of regions outside the major cities, we contribute to local economies and cultural exchange.
Making tourism resources visible
By cooperating with local TV stations, we make information and videos about Japan’s local regions accessible to an international audience.
Establishing a new
We help transform the guide industry, so that it can appropriately respond to increasing demand and legal reforms.