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About us

Our Vision

To bring together people who would not otherwise be able to meet, and create a world full of WOWs

'WOW’ is an expression we use when we experience something that exceeds our thoughts and imagination. We are most likely to encounter such moments when traveling. In our contemporary world where we have easy access to a variety of information, information that cannot easily be accessed becomes particularly valuable. That is why individuals who possess unique, local insights gain our trust.

WOW U provides encounters with great, local guides, leading to unique experiences that only WOW U can offer. WOW U aims to create a world full of WOWs!

Our Mission

By cooperating with local TV stations, we make information and videos about Japan’s local regions accessible to an international audience.

Revitalizing local regions

through inbound tourism

By having tourists experience the charm of regions outside the major cities, we contribute to local economies and cultural exchange.

Making tourism resources visible

Establishing a new

guide industry

We help transform the guide industry, so that it can appropriately respond to increasing demand and legal reforms.



Yukihiro Nakabayashi


After graduating from Waseda University, Yukihiro entered Hiroshima Television Corporation where he worked as a sports director before going on to work at the Osaka branch and Tokyo branch of the company. After carrying out advertising sales in Hiroshima for a major corporation, Yukihiro entered Waseda University Business School in 2013 and graduated in 2015 with an MBA. In December 2016 he started his second company EXest Inc. Yukihiro has a love for the sake and often talks in Hiroshima dialect.


Hiroshi Nakanishi

CFO(Outside board member )

Graduated with a Masters Degree in Science and Engineering at Keio University. Certified Public Accountant. After experiencing work as a developer at an electronics company, went on to work at Nomura Shoken in venture capital investment. In 2014 entered KPMG AZSA and carried out IPO support and CVC fund support. In February 2019, started up joint company called PAQS Partners, LLC in order to help support another venture company. At the same time, also became the outside director and audit & supervisory board member of many venture companies.


Akito Tsutsui

Lead Engineer

After graduating Akito worked as an infrastructure engineer for a few years before becoming a freelance engineer. After taking part in several OSS projects, Akito entered EXest after being attracted to the WOW U vision. Akito leads all of WOW U’s service operations. In his spare time, Akito writes code for the Matrix.


Kotomi Uemura


After graduating from university Kotomi worked at company LexisKorea supporting Japanese students studying in Korea. Through this experience, Kotomi wanted to develop and work further in connecting people and promoting intercultural exchange, and came to the decision to enter EXest Inc. At present, Kotomi is in charge of the support of guides and general guide operations.


Takamichi Tanaka

Corporate Planning Department Manager

After graduating from Kobe University, Takamichi completed his graduate studies at the University of Tokyo Graduate School of Humanities and Sociology, majoring in ethics. Takamichi first worked in foreign bonds and derivative trading at Japan Post Bank, then gained experience in equity syndication services, including IPO, at Mizuho Securities. He then moved to the Food Business Unit at Mitsui & Co., where he handled the corporate management of several subsidiaries and affiliates, consolidated accounting, the establishment of a management accounting system (from mid-term business plan development to monthly budget control), M&A, and PMI. While searching for a value that Japan as a nation with advanced challenges can put out into the world, he encountered EXest. He was deeply impressed with EXest's vision and products, and he joined the company in November of 2022. 


Rachel Green

Global Strategy

Rachel was born and raised in Minnesota, USA. During university, she majored in creative writing, and in her second year, she studied abroad at Kansai Gaidai University. After graduating, she went on to join the JET Program and spent five years teaching English at a high school in eastern Shizuoka Prefecture. In 2017, she moved to Tokyo and worked as an editor at the Eiken Foundation of Japan for two and a half years before joining EXest in January of 2020. At EXest, Rachel is mainly in charge of English-Japanese translation. 

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Kanako Ito

Guide Management

Through her experiences studying abroad and traveling, Kanako developed an interest in tourism and a desire to convey Japan’s charms to people overseas as well as know about not just the urban areas, but also the local regions of Japan. She also empathizes with the world that EXest aims to create; through personal experience, Kanako believes that the people one meets at their travel destinations allow for even more memorable trips. After a year-long internship at the company, she joined EXest as a full-time staff member. Currently, she is in charge of WOW U-mediator support.

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