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About us

Our Vision

To bring together people who would not otherwise be able to meet, and create a world full of WOWs

'WOW’ is an expression we use when we experience something that exceeds our thoughts and imagination. We are most likely to encounter such moments when traveling. In our contemporary world where we have easy access to a variety of information, information that cannot easily be accessed becomes particularly valuable. That is why individuals who possess unique, local insights gain our trust.

WOW U provides encounters with great, local guides, leading to unique experiences that only WOW U can offer. WOW U aims to create a world full of WOWs!

Our Mission

By cooperating with local TV stations, we make information and videos about Japan’s local regions accessible to an international audience.

Revitalizing local regions

through inbound tourism

By having tourists experience the charm of regions outside the major cities, we contribute to local economies and cultural exchange.

Making tourism resources visible

Establishing a new

guide industry

We help transform the guide industry, so that it can appropriately respond to increasing demand and legal reforms.



Yukihiro Nakabayashi


After graduating from Waseda University, Yukihiro entered Hiroshima Television Corporation where he worked as a sports director before going on to work at the Osaka branch and Tokyo branch of the company. After carrying out advertising sales in Hiroshima for a major corporation, Yukihiro entered Waseda University Business School in 2013 and graduated in 2015 with an MBA. In December 2016 he started his second company EXest Inc. Yukihiro has a love for the sake and often talks in Hiroshima dialect.


Akito Tsutsui

Lead Engineer

After graduating Akito worked as an infrastructure engineer for a few years before becoming a freelance engineer. After taking part in several OSS projects, Akito entered EXest after being attracted to the WOW U vision. Akito leads all of WOW U’s service operations. In his spare time, Akito writes code for the Matrix.


Kotomi Uemura


After graduating from university Kotomi worked at company LexisKorea supporting Japanese students studying in Korea. Through this experience, Kotomi wanted to develop and work further in connecting people and promoting intercultural exchange, and came to the decision to enter EXest Inc. At present, Kotomi is in charge of the support of guides and general guide operations.


Hiroshi Nakanishi

CFO(Outside board member )

Graduated with a Masters Degree in Science and Engineering at Keio University. Certified Public Accountant. After experiencing work as a developer at an electronics company, went on to work at Nomura Shoken in venture capital investment. In 2014 entered KPMG AZSA and carried out IPO support and CVC fund support. In February 2019, started up joint company called PAQS Partners, LLC in order to help support another venture company. At the same time, also became the outside director and audit & supervisory board member of many venture companies.

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Kanako Ito

Guide Management

Through her experiences studying abroad and traveling, Kanako developed an interest in tourism and a desire to convey Japan’s charms to people overseas as well as know about not just the urban areas, but also the local regions of Japan. She also empathizes with the world that EXest aims to create; through personal experience, Kanako believes that the people one meets at their travel destinations allow for even more memorable trips. After a year-long internship at the company, she joined EXest as a full-time staff member. Currently, she is in charge of WOW U-mediator support.

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